Ampol Foodary sees all kinds of Australians, in all states, and from all walks of life -- from A to Anyone.
This was the thought that sparked our campaign, an ode to the servo.
A far-reaching campaign that ran across many channels, including radio, social, OOH and digital,
it pushed the needle for our client and took them into new territory beyond just product photography.
We created a campaign that acknowledged the servo as a true meeting point for all the Aussies that walk through their doors -- and how each and everyone of them could leave satisfied.
This was the first ever campaign Sophie and I worked together as a team,
and we're super proud of the scale of it.
This was the thought that sparked our campaign, an ode to the servo.
A far-reaching campaign that ran across many channels, including radio, social, OOH and digital,
it pushed the needle for our client and took them into new territory beyond just product photography.
We created a campaign that acknowledged the servo as a true meeting point for all the Aussies that walk through their doors -- and how each and everyone of them could leave satisfied.
This was the first ever campaign Sophie and I worked together as a team,
and we're super proud of the scale of it.
30" Social - Foodary
30" Social - Loyalty
30" Radio
15" Radio
15" Radio
15" Radio
Print OOH
Director: Langdon Cook, Brightworks
Photographer: Jason Ierace
Client: Ampol Foodary & Loyalty
Agency: Saatchi & Saatchi
Creative Team: Sophie Harper & Alvin Zhong
Producer: Emily Suine
CD: Piero Ruzzene
