When kids are sick, the silence can be overpowering.
Toys lay overturned. Mornings become cold. And parents, who once begged for nothing more than a little bit of peace and quiet, can't wait for their little one's health to come back and the ruckus to start again.
Enter: Codral Kids.
The new range designed to help parents take action and save the day from coughs, colds and flus.
The new range designed to help parents take action and save the day from coughs, colds and flus.
To launch their new product, we created a campaign that spanned film and motion OOH, turning our packshot cartoons into lovable, 3D mascots that animate to life when our kids come back to full health.
We even got to recompose the iconic Codral "Soldier On" jingle into kid-friendly track. And when it went live, the film was placed in cinemas, catching parents right as settle in for the silver screen
(and hopefully an hour of two of peace).
We even got to recompose the iconic Codral "Soldier On" jingle into kid-friendly track. And when it went live, the film was placed in cinemas, catching parents right as settle in for the silver screen
(and hopefully an hour of two of peace).
15"
Motion OOH
Motion OOH
Motion OOH
Landscape Motion OOH
Portrait Motion OOH
Social Cut
Client: Kenvue
Agency: Publicis Collective
Director: Michael Barnfield
Copywriter: Sophie Harper
Art Director: Alvin Zhong
Business Director: Manon Debus-pesquet
Account Executive: Sophie Stitt
Agency Producer: Jonathan Pitcher & Vanessa Hawke (TBWA Australia)
Production Company: The Producers
CGI Partner: APEMANROBOT
Director: Olivia Altavilla
Executive Producer: Noelle Jones
Producer: Jerrica Tan
Sound House: Massive Music
Kenvue:
Spark:
Kaylene Tunney
Natalie Sareff
Amelia Burdon
Maithili Nair
Saatchi & Saatchi:
Tim Mottau
Mandie Van Der Merwe
Avish Gordhan
Michael Barnfield
Alvin Zhong
Sophie Harper
Sophie Stitt
Arc:
Marlo Branagh
Chloe De Campos
Agency: Publicis Collective
Director: Michael Barnfield
Copywriter: Sophie Harper
Art Director: Alvin Zhong
Business Director: Manon Debus-pesquet
Account Executive: Sophie Stitt
Agency Producer: Jonathan Pitcher & Vanessa Hawke (TBWA Australia)
Production Company: The Producers
CGI Partner: APEMANROBOT
Director: Olivia Altavilla
Executive Producer: Noelle Jones
Producer: Jerrica Tan
Sound House: Massive Music
Kenvue:
Luis Guerra Mendoza
Simone Tawadros
Delphine Chassagne
Rochelle Boulos
Wafia Shaheer
Simone Tawadros
Delphine Chassagne
Rochelle Boulos
Wafia Shaheer
Publicis Collective:
Helge Gruettke
Kirsty Chase
Manon Debus-Pesquet
Kirsty Chase
Manon Debus-Pesquet
Spark:
Kaylene Tunney
Natalie Sareff
Amelia Burdon
Maithili Nair
Saatchi & Saatchi:
Tim Mottau
Mandie Van Der Merwe
Avish Gordhan
Michael Barnfield
Alvin Zhong
Sophie Harper
Sophie Stitt
Arc:
Marlo Branagh
Chloe De Campos
