Project
Your World, Your Canvas
Client
Adobe APAC
The Brief
In 2021, Adobe APAC created Your World, Your Canvas, a campaign designed to drive traffic to its flagship product, Adobe Photoshop, to drive user subscription. Adobe shot 8 different urban landscapes across multiple cities in Asia to be used as canvas for artists and creators to place their art onto as a part of a creative competition. Selected winners and notable creators would be highlighted and the UGC would be used across eDMs, video promotional content and digital banners.
I assisted in the rollout of this campaign across multiple phases, and its subsequent renewal in 2022. The rollout included hundreds of digital banners across multiple different languages, social media assets, and digital out of home displays that were featured in both Korea and Sydney.
Throughout the rollout phase, Adobe APAC also approached me to create content for their Seoul location canvas as a participating artist. For the Seoul location, I drew inspiration from the sticker-like approach that is Korean streetwear and social media. Being one of the streetwear capitals of the world, I took incorporated sneakers and a fun character-driven approach to create this lively, almost Cartoon Network style illustration.
