Project
Quit With Pride
Client
Cancer Council Victoria
Agency
Agency
WE Communications
Creative Director: Mike Nikotin
Design Team: Sam Corlett, Alvin Zhong
Video & Production: Jake Carroll
Motion: Alvin Zhong
Design Team: Sam Corlett, Alvin Zhong
Video & Production: Jake Carroll
Motion: Alvin Zhong
Links
The Brief
Quit with Pride is a campaign developed to drive engagement from the LGBTIQA+ community to Cancer Council’s Quit services to support smoking and vaping cessation. The percentage of people in the community who smoke or vape is high and so are the calls to quit.
Even with all the resources and support available, quitting can be challenging. It requires real commitment and motivation. And one of the best ways to stay motivated, is to clearly understand the reasons for quitting. The campaign focuses on a select group of people, taking us through their story and reasons for taking on their quitting journey.
Taking on colours from the LGBTIQA+ flag and incorporating them with playful shapes and typography, we established a graphical system and lock up that surrounds the individual portraits, bringing fun and encouragement to the quitting journey.
The resulting campaign not only raised awareness about the heightened risks of smoking within LGBTIQA+ communities but also provided tangible support and resources for quitting. It was both impactful and culturally inspiring.
