Project
SuperStart for Gen Z
Client
NGS Super
The Brief
NGS Super, a superfund primarily aimed at educators, wanted to create a campaign to get a new generation to kickstart the conversation around future of their super. The campaign wanted to highlight what Gen Z found valuable (climate change, realistic and healthy investment advice), and to change the narrative of super as a traditional, conservative body into an opportunity for growth.
The result was a vibrant, illustrative and animation driven approach that would sit across their hero videos, social accounts, and posters. Hand-drawn elements were used in the strokes and the shapes to add humanist touches to the vector illustrations, and a bold use of colour was employed to separate the campaign from NGS's competitors and own more corporate leaning content.
